Fractional CMO for eCommerce Brands
Helping 8 – 9 figure DTC Brands with profitable growth
Fractional CMO Services
Measurement & Analytics
- Marketing Mix Modelling
- Incrementality Testing
- Multi-Touch Attribution
- Merchandising Analytics
- Custom DTC Dashboards
- Vendor Selection and Oversight
Marketing Leadership
- Marketing Professionalization
- Team Leadership and Mentorship
- Team Structures
- Recruitment and Hiring
- Job Descriptions
- OKRs / RACI / L10 / 1:1 / ICE
Growth Strategy
- Internationalization
- Channel Expansion
- Product Diversification
- Go-To-Market Strategy
- Product Launch Strategy
- Market Penetration
What is a Fractional CMO?
As a Fractional Chief Marketing Officer I perform the same functions as an in-house CMO, however across 2 -3 brands at a time.
Fractional CMO Benefits
- Expertise without the full-time cost. Most brands don’t need a full time CMO, but that doesn’t mean you shouldn’t have access to CMO level talent at a fraction of the cost.
- Flexibility to scale resources up or down. I have dedicated days for each brand I work with, so depending on your business requirements we can scale as needed.
- Transferable learnings across industries and scale. I’ve done fitness, health & beauty, pet, fashion & apparel, shoes, kids, auto parts, books, MRO, licencing, 100,000 SKUs, single hero product, you name it.
About Me
From self-taught Affiliate Marketer, to performance marketing for a Berlin VC Firm, to CMO of 9 figure DTC brand The Oodie. Now how the f**k did that happen?
More About Me
- I live in Adelaide, South Australia. Amazing wine, weather, beaches and wine.
- I’m a metal head. My favourite bands Periphery, Dream Theater, Opeth are for music nerds \m/. I also like people who don’t like heavy metal so it’s cool if you don’t, we can still work together.
- I have 2 kids and they’re awesome. They come and say hi after school when I’m crushing it, but only for 5 mins. Then I continue to crush it.